[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tinky.cz\/elasticita-poptavky\/#Article","mainEntityOfPage":"https:\/\/www.tinky.cz\/elasticita-poptavky\/","headline":"Elasticita popt\u00e1vky","name":"Elasticita popt\u00e1vky","description":"Cena a p\u0159\u00edjem Podrobn\u011bj\u0161\u00ed anal\u00fdza popt\u00e1vky a nab\u00eddky n\u00e1m uk\u00e1\u017ee, \u017ee zv\u00fd\u0161en\u00ed nab\u00eddky, zp\u016fsoben\u00e9 nap\u0159\u00edklad bohatou \u00farodou, bude m\u00edt tendenci sn\u00ed\u017eit cenu. Vztah mezi cenou a p\u0159\u00edjmem p\u0159edstavuje v\u00fdznamn\u00fd ekonomick\u00fd pojem cenov\u00e1 elasticita popt\u00e1vky. Jak\u00e1koliv firma, kter\u00e1 by cht\u011bla sn\u00ed\u017eit svou cenu s\u00a0c\u00edlem v\u00edce prodat a zv\u00fd\u0161it tak sv\u00e9 zisky, mus\u00ed vz\u00edt v\u00a0\u00favahu svou cenovou...","datePublished":"2025-03-20","dateModified":"2025-03-20","author":{"@type":"Person","@id":"https:\/\/www.tinky.cz\/author\/#Person","name":"","url":"https:\/\/www.tinky.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0004469d2196026c4aaacbb56e80b8fe204b91e98e8d884732a12310e081011a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0004469d2196026c4aaacbb56e80b8fe204b91e98e8d884732a12310e081011a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tinky.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tinky.cz\/wp-content\/uploads\/img_a301314_w2102_t1511382399.jpg","url":"https:\/\/www.tinky.cz\/wp-content\/uploads\/img_a301314_w2102_t1511382399.jpg","height":0,"width":0},"url":"https:\/\/www.tinky.cz\/elasticita-poptavky\/","wordCount":454,"articleBody":"Cena a p\u0159\u00edjemPodrobn\u011bj\u0161\u00ed anal\u00fdza popt\u00e1vky a nab\u00eddky n\u00e1m uk\u00e1\u017ee, \u017ee zv\u00fd\u0161en\u00ed nab\u00eddky, zp\u016fsoben\u00e9 nap\u0159\u00edklad bohatou \u00farodou, bude m\u00edt tendenci sn\u00ed\u017eit cenu. Vztah mezi cenou a p\u0159\u00edjmem p\u0159edstavuje v\u00fdznamn\u00fd ekonomick\u00fd pojem cenov\u00e1 elasticita popt\u00e1vky. Jak\u00e1koliv firma, kter\u00e1 by cht\u011bla sn\u00ed\u017eit svou cenu s\u00a0c\u00edlem v\u00edce prodat a zv\u00fd\u0161it tak sv\u00e9 zisky, mus\u00ed vz\u00edt v\u00a0\u00favahu svou cenovou elasticitu popt\u00e1vky.Podle z\u00e1kona klesaj\u00edc\u00ed popt\u00e1vky se popt\u00e1van\u00e9 mno\u017estv\u00ed obvykle m\u011bn\u00ed opa\u010dn\u011b ne\u017e cena = popt\u00e1van\u00e9 mno\u017estv\u00ed kles\u00e1, kdy\u017e cena roste, a naopak popt\u00e1van\u00e9 mno\u017estv\u00ed roste, kdy\u017e cena kles\u00e1.Cenov\u00e1 elasticita popt\u00e1vky je pojem, s\u00a0jeho\u017e pomoc\u00ed m\u011b\u0159\u00edme, o kolik se zm\u011bn\u00ed popt\u00e1van\u00e9 mno\u017estv\u00ed ur\u010dit\u00e9ho statku, zm\u011bn\u00ed-li se jeho cena. Statek je \u201eelastick\u00fd\u201c, kdy\u017e jeho popt\u00e1van\u00e9 mno\u017estv\u00ed reaguje siln\u011b na zm\u011bny ceny. Popt\u00e1vky zbo\u017e\u00ed se li\u0161\u00ed jejich elasticitami. Popt\u00e1vka po potravin\u00e1ch obecn\u011b m\u00e1lo reaguje na zm\u011bny cen, a tud\u00ed\u017e je neelastick\u00e1, zato leteck\u00e1 doprava je velmi citliv\u00e1 na ceny, a proto je elastick\u00e1.Pojem cenov\u00e9 elasticity n\u00e1m dovoluje p\u0159i\u0159adit ke stupni cenov\u00e9 citlivosti popt\u00e1vky po r\u016fzn\u00e9m zbo\u017e\u00ed p\u0159esn\u00e9 \u010d\u00edslo. Podle citlivosti popt\u00e1van\u00e9ho mno\u017estv\u00ed na zm\u011bnu ceny rozli\u0161ujeme t\u0159i p\u0159\u00edpady cenov\u00fdch elasticit.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 vyvol\u00e1-li jednoprocentn\u00ed r\u016fst ceny vy\u0161\u0161\u00ed ne\u017e jednoprocentn\u00ed pokles popt\u00e1van\u00e9ho mno\u017estv\u00ed, jde o cenov\u011b elastickou popt\u00e1vku\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 m\u00e1-li jednoprocentn\u00ed r\u016fst ceny za n\u00e1sledek jednoprocentn\u00ed pokles popt\u00e1van\u00e9ho mno\u017estv\u00ed (tak\u017ee celkov\u00fd p\u0159\u00edjem se nem\u011bn\u00ed), jde o jednotkovou elasticitu popt\u00e1vky\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zp\u016fsob\u00ed-li jednoprocentn\u00ed r\u016fst ceny ni\u017e\u0161\u00ed ne\u017e jednoprocentn\u00ed pokles popt\u00e1van\u00e9ho mno\u017estv\u00ed, jde o cenov\u011b neelastickou popt\u00e1vkuTyto definice se vztahuj\u00ed k\u00a0rostouc\u00edm cen\u00e1m a klesaj\u00edc\u00edm mno\u017estv\u00edm. Stejn\u011b tak by se mohly vztahovat k\u00a0poklesu ceny a r\u016fstu mno\u017estv\u00ed. Elasticitu m\u016f\u017eeme po\u010d\u00edtat i pro jin\u00e9 ne\u017e jednoprocentn\u00ed cenov\u00e9 zm\u011bny.M\u016f\u017eeme prov\u00e9st grafick\u00e9 zn\u00e1zorn\u011bn\u00ed nab\u00eddky a popt\u00e1vky: popt\u00e1vkov\u00e1 k\u0159ivka p\u0159edstavuje r\u016fzn\u00e1 mno\u017estv\u00ed, kter\u00e1 jsou spot\u0159ebitel\u00e9 za p\u0159\u00edslu\u0161n\u00e9 ceny ochotni koupit, nab\u00eddkov\u00e1 k\u0159ivka pak ukazuje r\u016fzn\u00e1 mno\u017estv\u00ed, kter\u00e1 jsou firmy ochotny za p\u0159\u00edslu\u0161n\u00e9 ceny prodat. A pr\u016fse\u010d\u00edk t\u011bchto dvou k\u0159ivek uk\u00e1\u017ee konkuren\u010dn\u00ed rovnov\u00e1hu \u2013 cenu a mno\u017estv\u00ed, p\u0159i nich\u017e jsou kupuj\u00edc\u00ed ochotni koupit pr\u00e1v\u011b tolik, kolik prod\u00e1vaj\u00edc\u00ed ochotn\u011b prod\u00e1vaj\u00ed. 4.6\/5 - (12 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Elasticita popt\u00e1vky","item":"https:\/\/www.tinky.cz\/elasticita-poptavky\/#breadcrumbitem"}]}]